Alexa Chung..My Muse

Alexa Chung - Fashion Style Advice (Blog)

I love Alexa Chung's style. Her tomboyish yet feminine style makes her one of the most inspired trendsetters around. She has an effortless vibe to her style, and accomplishes that by mixing items that you would normally not pair together, whether it's colours, materials, sizes or patterns. It seems as if she just throws something on and it looks amazing. 

Alexa came to the attention of the fashion press for her distinctive, quirky style. She frequently appears on Best Dressed Lists, in fashion magazines and on the front row of fashion shows. She socialises with many well-known faces but has said the idea of lots of celebrity friends is "so cheesy". She has dismissed the notion of being an It girl, saying “there’s not much to being an It girl. It’s really quite a depressing title to hold.

WHO! WHAT! WHY!

• What type of person am I aiming at? Someone with a similar view to life as Alexa. Someone who doesn't necessarily wants to follow the trends and fit in, spending ages deciding what to wear and whether it goes together. Someone who is confident, with a more free approach to fashion and life..Student or young working adult in the early height of their career!
• Is this person male or female? Female
• How old is this person? Young Adult 20-25
• What size range do they fit in? 8 - 12
• How much do they want to send on clothes? Varies between highstreet prices and designer (£35 - £150)
• Are they looking for highstreet or catwalk couture? Happy to wear a mixture
• What do they do for a job? Currently in the early stages of a career trying to prove themselves working within the arts and events industry
• Holiday? Somewhere with plenty of culture and interesting sites and smells! happy to try new things and eat weird stuff!
• Magazines / Newspapers?? Interior design / fashion magazines, and likes to be up to date on current world events and affairs
• TV Programs? Real life documentaries, guilty pleasure..Britains next top model 
• Likes? Recycled clothing / restoring furniture. Dislikes? Primark
• Motivates? Creativity

Possible retail shop I aiming for...ZARA